IN YOUR SPA OR MEDICAL PRACTICE
By J Sikora
Can you recall that simple catch phrase…the one about “working smarter, not harder”?While you may not have heard this folksy truism much during Med School, your MBA program or your tenure at the Esthetics’s Academy, this phrase has taken on new meaning for many financially savvy health care professionals, spa owners and aesthetic service providers, eager to become cash positive in today’s recessed economic environment of managed health care and third-party reimbursement.
In fact, astute Physicians, Spa Owners and Estheticians have discovered a way to work smarter and grow faster, by dispensing their own proprietary cosmeceuticals on-site.
Statistics indicate that the availability of high-end, nicely packaged cosmeceuticals complementing aesthetic or dermatologic treatments offered at a spa or medical facility can produce significant increases in profits, as well as unexpected boost to the business’s financial immune system.
Extend your professional services and profits by sending your patients home with custom formulated skincare products. And, if these upscale skincare products are priced correctly, marketed aggressively, explained clearly and recommended consistently by you and your staff, they may truly prove to be the real ‘pot of gold’ at the end of the rainbow! Indeed, the magnetic allure of a well-branded skincare (or OTC product line) that is known to have been conceived and developed by you, can be capable of attracting a considerable amount of new foot traffic, successful in providing those already loyal to you a compelling reason to return more often…. and highly persuasive in providing a reason for your fans to spend more (than before) during each visit.
Now if you are an intuitive retailer at heart, you’ll appreciate the enormous value of head count acquisition, average ticket size and frequency of return-rate. And…let’s not allow semantics to get in the way. Whether you call the object-of-your-care a “patient”, “client”, “guest” or “customer”, you know that the key to your medical practice or spa remaining financially healthy is based on your ability to attract new folks and retain the fans you have in your client base.. By offering your very own line of products… exclusive, elegant, innovative, efficacious products… you’ll do just that! In fact, the benefits and financial rewards that your own exclusive product line can provide will grow exponentially over time! Once you and your staff become true believers and product evangelists… you’ll experience incremental revenue streams and profits that were once unimaginable. And remember, the best part of this whole scenario is that “retail is, and always will be, a cash-based business!”
In fact, tens of thousands of medical and aesthetic professionals understand the economic potential that comes with the sales and distribution of products on-site, on-line or through third party distribution channels, and have already gone about setting up their own thriving skin care, baby care, hair care or pet care businesses. Some have turned to Private Label Manufacturers to provide them with stock (in-house) formulations and packaging, in an effort to save on time, as well as formulation, packaging and manufacturing costs.
But for just a bit more of an investment in time, money and effort, you can have your products made and formulated from scratch, to meet your own exact standards, preferences and expectations. Perhaps that is why more physicians and skincare entrepreneurs are now hiring “custom” contract manufacturers to develop truly unique and proprietary products for them. One such custom, contract manufacturer is G.S. Cosmeceutical USA, Inc., a moderately-sized, FDA-certified GMP Manufacturer of cosmeceuticals and OTC’s (Over-The-Counter Drug Products) which was founded by Organic Chemist and Cosmetic Researcher, Gogi Sangha. “GSC” is known for providing Dermatologists, Physicians, Estheticians, Cosmetic Entrepreneurs and Spa Proprietors a means by which to manifest their skin care and sun care dreams.
Located in the beautiful San Francisco Bay Area, the GSC Formulation Team begins each project, (figuratively) with a clean slate. They first seek to understand the client’s specific and unique product vision. With the end in mind, the team then cooks up a recipe of carefully selected raw materials, merged with innovative technologies and precisely chosen botanicals and actives, to meet the client’s proprietary specs. The results deliver one-of-a-kind custom skin care, sun care, hair care or baby care formulas which are fresh and utterly distinct.
Which takes us back full circle to that simple, but brilliant concept that we started with: “Working Smarter, Not Harder”— in an effort to forge ahead financially now and in years to come. But, “working smarter” is a strategy that will require hard work! It will demand that you have the mental fortitude, strength, courage and willingness to take new steps and engage in actions that will move you off of the proverbial practice plateau or out from under the business depression/regression mind-set, into a stage of innovation. You’ll need to try something new, in order to garner new results. So, what are you waiting for? Join the gold rush; infuse cash back into your spa business or practice by giving your “fans” the products they are already clamoring for. For, if not YOU, then WHO will give them what they really want?