2 comments on “Can ‘Sports’ Star Rescue Shrinking Fragrance Industry?

  1. I say no, fragrance is still king. Thats why everybody is making one, huge money maker…HUGE. Just think that bottle of fragrance that cost $75 in the store cost $10 to make. And yes if I am a Lady Gaga fan I might just want to buy one. That is huge market share, and a built in customer base.

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